Product:
DIAHC User Site
Agency:
Sprout
Role:
Product Director
Problem
DIAHC (Dubai International Arabian Horse Championship) is the largest horse beauty pageant & horse auction platform in the UAE. They wanted a complete overhaul of all their digital assets and internal software. Their user website was to be done first as a part of the entire journey to enhance the UX and provide a smooth expriance for participants and visitors alike.
Challanges
- Design Consistency: Establishing the user-website while adhering to fundamental design guidelines posed an initial challenge.
- Image Library Management: Handling a substantial library of over 3000+ images required an automated digital compression solution to ensure optimal performance.
- Front-End Development: Constructing the front-end logic and code demanded meticulous attention to detail and seamless user interaction.
- Back-End Development: Developing the back-end logic and code to manage data processing and user interactions presented its own set of complexities.
- Data Structure Creation: Building robust data structures to effectively manage and organize various aspects of the website's content was a crucial task.
- Performance Optimization: Achieving near-zero load times was essential for providing users with a swift and responsive experience, requiring rigorous performance optimization efforts.
- SEO Compatibility: Ensuring compatibility with search engine optimization (SEO) practices was imperative to enhance the website's visibility and reach.
Solution
- Design Coherence: Successfully implemented the user-website with a cohesive design, in line with established design guidelines.
- Efficient Image Handling: Implemented an automated digital compression system to efficiently manage the extensive image library, contributing to improved loading times.
- Seamless Front-End: Built a captivating and user-friendly front-end, enabling intuitive navigation and engagement.
- Robust Back-End: Developed a robust back-end system to handle data management, enhancing user interactions and overall functionality.
- Structured Data: Created effective data structures that streamlined content organization and management across the website.
- Exceptional Performance: Through rigorous optimization techniques, achieved nearly instantaneous load times, enhancing user satisfaction.
- Enhanced Visibility: Made the website SEO compatible, resulting in improved search engine visibility and increased organic traffic.
Result
Provides a smooth expriance to over 50000+ unique users globally every year
