Product:
In-line Conversational Experience
Agency:
Jubi.ai
Role:
Business & Product Manager
Problem
Content marketing is a core part of marketing & lead generation strategy, where large
organisations and start-up’s have a number of web pages where to share various related
information with end users. in a highly competitive space where standing out is a major need.
Challanges
- Make the pages more fun for the users to ready
- Increase the number of leads generated from the page
- Maintain the pages overall look and feel
- Smooth integration with the enterprise's internal systems due to security reasons, and ease
of use.
Solution
- An unique ui less conversational interface that’s embedded between paragraphs across various
points in the pages.
- Highlight the key points mentioned on the content page
- Add a personal conversational element to make the page more user friendly.
- NLP Powered Q&A on the content pages to allow users to ask questions.
Result
The solution generated on an average 50 unique leads a month.
