Product:
Saas Based Cross-Platform VOD Solution
Agency:
Sprout
Role:
Co-founder
Problem
In the height of the global pandemic recently suffered, the content and entertainment industry
suffered the most, with creators of all levels not being able to release their content to the
world in a priminum manner added with the natural challenge of digital content management.
Challanges
- Create a cross-platform app that works on web, smart tv’s, and natively on android &
IOS.
- Manage entire user analytics to ensure end to end capture of user interactions.
- Integrate payment gateways and build flows for SVOD and TVOD Payment Models.
- Integrate Ad networks to Enable AVOD models.
- Build user authentication flows: Sign-up, Sign-in, payment
authentication.
- Build encode,transcode & encryption work flows with clearkey and real DRMs
support.
- Create an easy to use content management platform to allow users to manage their content
on their own.
- Introduce multilingual capabilities to the app to allow clients to serve in
different geography.
- Manage video players and optimal play back And many more
Solution
<- A low-code cross platform app created in Ionic React.js for ease of scalability and ability
to enhance to multiple clients.
- Platform’s supports android tv, fire tv, web desktop, web mobile, android mobile &
android IOS.
- Designed the entire app UI with multiple user interaction layout to enable service to
different customer segments.
- Designed easy to use content information pages keeping in mind minimum confusing user
touch points
- Built custom player for android, web and TV to allow greater freedom for type of
content, and player ui, & upcoming features with IOS player in currently development
- Designed the monetization engine that allows our users to choose for TVOD, SVOD and AVOD
or a combination of the two.
- Users structures and relational flows built on the content and app level keeping in mind
different types of content.
- Finalizing the back end architecture with core engg team to ensure scalability and
affordability.
- Enabled a three layer analytics set-up with inhouse build with RDS and Mongo Db as well
as injecting google analytics
- Finalizing web app delivery mech with firebase hosting and analytics
- Analytics based automated app optimization (designed currently in development)
- Multi-payment gateway integration with Razorpay apple billing and google billing, with
stripe and billdesk in the pipeline.
- Designed full CMS suite with following suite
- Three layer of content segregation, allowing single part videos and multi part videos
upload, tagging, and management.
- In house encoding, transcoding and encryption engine that provides output with files in
Dash and HLS with adaptive bitrate.
- Inbuilt management of all content meta-data and content assist
- Cast and artist management dashboard to allow the publisher to be able to add to the DB
as per request.
- 5 layer content status management allowing the user to maximum control about content go
live
Result
20000 unique viewers have assessed our apps and organically growing at the rate of 250 unique
visitors on a daily basis.
